Commercial Advertisement Coca Cola - 853 Words

Name: Meraba Dickson Course: Tutor: Date: Commercial Advertisement: Coca-Cola-Make It Happy Mood The mood depicted in the include commercial positivity, happiness, and optimism. For any commercial success, these moods are necessary. Optimism is a fair game. It is clear that every living thing in the universe deserves nothing other than the best, and human beings are not an exemption. From the mood shown it becomes clear that living things should treat each other as neighbors, and this is where the virtue of unity emerges. Secondly, happiness can be viewed based on the fact that at the end of the advert the insects and people are seen celebrating their success in accomplishing their set goal. The set goal at this point is ensuring that the coke bottle is opened so that each one of them benefits in one way or another. The insects are, therefore, able to achieve this through the virtue of cooperation that they incorporate. On the other hand, a mood of surprise can be depicted based on the fact that the coke bottle that the insects take belongs to a man who was laying on the ground taking a nap. After the man wakes up, he is shocked that his coke bottle is missing, and he is not able to comprehend what took place when he was asleep. It is, therefore, evident that I realized different moods in the advertisement, and this is instrumental in ensuring that the commercial attains its intended purpose. Soundtrack The music used is calm and soothing, and this is ideal for makingShow MoreRelatedCommercial Advertisement : Coca Cola Make It Happy846 Words   |  4 PagesCommercial Advertisement: Coca-Cola-Make It Happy Mood The mood depicted in the commercial is that of positivity, happiness, and optimism that we should put our variations aside so that we can all be victorious. Optimism is, therefore, depicted as it is clear that every living thing in the universe deserves nothing than the best and human beings are not an exemption. From the mood shown it becomes clear that living things should treat others as neighbors, and this is where the virtue of unity emergesRead MoreCoca Cola Vs. Pepsi Cola Essay1174 Words   |  5 Pagesstomach. Coca-Cola is something the average American has drank in his or her lifetime. This has been in part due to the remarkably intelligent advertisements that were made in post 1945 America. While having emphasis on its refreshing cool taste and convenience, these ads created a certain attitude with its audience causing the rise in popularity and sales. During this same time Pepsi was also on the rise competing with Coca- Cola. Both Coke and Pepsi used similar strategies but Coca- Cola gave itselfRead MoreAnalysis Of Coca Cola s Partnership With Taylor Swift, Lebron James, And Many Celebrities1496 Words   |  6 Pagesother companies, Coca-Cola has to determine who they want to make consumers aware of their beverages. The communication model is the way for marketers to determine how their messages will work. The first area of the model is the sources. In this part of the model, the company or individual within a company will develop an idea. This idea is a way in which Coca-Cola can convey their chosen method to consumers through TV commercials, sales personnel, and other forms of advertisement. Additionally, whenRead MoreEssay about Coca Cola Marketing Report1368 Words   |  6 PagesCoca Colas mission statement is broad and impressive, including, To refresh the world, To inspire moments of optimism, and To create value and make a difference. These goals are a big part of the companys marketing campaign, which includes memorable slogans like â₠¬Å"I’d like to buy the world a Coke†, â€Å"Have a Coke and a Smile†, and the most recent â€Å"Open Happiness†. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has alwaysRead MoreThe Super Bowl1222 Words   |  5 Pagesits half time advertisement run, with some people only watching during the half time advertisement run. Like many companies marketing through advertisement is essential to the company’s success and can bring success or demise to a company. Coca-Cola has been a pioneer in advertisement even influencing American cultural perceptions, through becoming an American symbol even influencing the current perception of Santa Clause (Mckay, 50-70). Coca-Cola has for many years ran advertisements to great successRead MoreCoca Cola s Big Game Commercial Appeals1111 Words   |  5 PagesIs there such thing as an advertisement that could turn someone’s day complete ly around? Advertisements are used by companies every day to persuade viewers or make them feel a certain way about a certain situation. Some commercials show that hateful words are used every day on the internet, and are hurting the teens around the world every time they are posted for everyone to see. Like similar ads during the Super Bowl, Coca Cola’s Big Game commercial appeals to viewers through visuals and emotionsRead MoreCritical Analysis : Critical Literacy Essay1582 Words   |  7 PagesFor years, families and individuals worldwide have watched and loved Coca Cola commercials for their originality, humor, and positive messages. However, one can also find their subtle meanings of the commercials by using Charles Temple analysis. Charles Temple’s â€Å"Critical Literacy† is used in this context to analyze and better understand the ideas behind the messages conveyed in a particular Coca- Cola advertisement. The ad contains components of â€Å"Critical L iteracy† that can be used to better understandRead MoreMarketing Strategies Of Coca Cola Essay1493 Words   |  6 PagesCoca-Cola Advertising Strategies Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. The introduction of a new marketing approach coalesces the various product offerings within the Coca-Cola product line under a singleRead MoreMarketing Strategy Of Coca Cola Essay1423 Words   |  6 Pagesintroduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. The introduction of a new marketing approach coalesces the various product offerings within the Coca-Cola product line under a s ingle campaign. Coca-Cola is continuously modifyingRead MoreThe Advertisement Of Coca Cola Essay1541 Words   |  7 PagesWhat is advertisement? Generally, advertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. In